The Sustainable Movement

I want to talk to you today about Sustainability and ‘The Sustainable Movement’. The concept of Sustainability is critical to our response to Climate Change. We must move away from the ‘buy today and throw away tomorrow’ society and value the scarce resources of our planet; and more than that, design, build and live with Sustainability at the forefront of our planning and thinking.

‘The Sustainable Movement’– is a book written by our son Richard that addresses these issues and I am very proud to be promoting it to you today. Richard is a well-respected graphic designer aiming to self-publish ‘The Sustainable Movement’ through crowd-funding using Kickstarter.

Please read on to hear what Richard has to say about his book:

This book is an urgent call to anyone working within the creative community. Not just all artists, designers and architects, but engineers, economists, technologists, agriculturalists and so on.

It’s intended as the start to a much longer journey of engaging the design and creative communities in the ideas of becoming more aware; and building on more mindful enterprises.

This book looks at the journey taken to get us here, to the beginnings of a new movement – The Sustainable Movement – which despite remaining an unproven theory, has for some time now, shown great potential. Then shows how only as a brightly lit community in action, might we collectively set ourselves on a healthier long-term trajectory.

So how do movements like this happen? Where do they come from and what exactly are they made of? How far back do the origins of The Sustainable Movement really stretch? 

Not since the early twentieth century and the post-war building programmes of WW1 & WW2 have we needed such a wholesale reappraisal of all the systems by which we live, and by which society functions. Including not just the methods by which we design, make and build, but also the values through which we ‘see’.

In 1934, the poet Ezra Pound declared “Make it new!” A simple mantra which once captured the bold dynamic energy from which the Modern Movement sprang. This simplistic mindset is still useful today as we continue to reject the obsolete culture of the past and embrace instead the spirit of constant change. But it has equally become a way of thinking no longer adequate to guide us through the complex and increasingly precarious circumstances in which we presently find ourselves.

How the Modern Movement came together to ‘be’ – kick-started initially by the Arts & Crafts Movement, and catapulted forwards through the tuition of ground-breaking schools like the Bauhaus (and later the Ulm) – does offer us more than a few useful clues for how we might move forwards today. 

It’s achieved partly through a process of repurposing history. This book takes some of the most relevant design and cultural thinking from the last century and remoulds it according to our present-day context and pressures; repurposing the thoughts and ideas from design international heavy-hitters from Theo Van Doesburg to Bill Moggridge. The interlinking story created, demonstrates that many of the foundations for how we think and act both now or in the future, already lie in our shared past – helping to show that somewhere out there, everything is connected.

How do we make a movement finally fit for purpose in the 21st Century? One that works effectively to solve the most pressing of today’s human needs, whilst meeting and fulfilling those of nature too. These pages don’t hold all the answers, but they are very much written and designed to inspire and get you thinking, in action!

Will The Sustainable Movement one day rise to define the path taken by this 21st Century? We won’t find out for some time to come. But one detail which is for certain, even now – is that the future will need to become more Sustainable by our Design.We are all artists now!

Richard Hooker is a London based, award winning multi-disciplined graphic designer, who’s been working in the brand, advertising, design, and technology community for almost 20 years.

Whilst collaborating with big global brands (Honda, Nike, Adidas, Uber), small venture-funded technology start-ups (audio streaming startup Mixlr), and most scales in between, he’s seen plenty of room for improvement into how we design, build and organise the objects and systems by which we live.

Founder of ‘The Sustainers’ (2017) he also curates an online platform of stories of people pushing the boundaries of a future which is more Sustainable by Design

Want to know more about Richard’s book? Please search for ‘The Sustainable Movement’ on Kickstarter, or click the link here.

If you like what you read – then consider making a donation, better still buy a book or pass the message on to people you know. Books have been pre-ordered in USA, Canada, Australia and across Europe. Thank you for reading this far – it’s appreciated.

[Kickstarter helps artists, musicians, filmmakers, designers, and other creators find the resources and support they need to make their ideas a reality. To date, tens of thousands of creative projects — big and small — have come to life with the support of the Kickstarter community. Kickstarter is an enormous global community built around creativity and creative projects. Over 10 million people, from every continent on earth, have backed a Kickstarter project.]

About LensScaper

Hi - I'm a UK-based photographer who started out 45+ years ago as a lover of landscapes, inspired by my love of outdoor pursuits: skiing, walking and climbing. Now retired, I seldom leave home without a camera and I find images in unexpected places and from different genres. I work on the premise that Photography is Art and that creativity is dependent on the cultivation of 'A Seeing Eye'.
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5 Responses to The Sustainable Movement

  1. bluebrightly says:

    You must be proud – this looks like an excellent and important book. It looks beautifully designed, and more importantly, I don’t think anyone’s done quite what he’s doing. He sums up what needs to be done so well. Kudos!!


    • LensScaper says:

      Thank you so much Lynn. This will certainly be an impressive book – about 300 pages – hand-bound by printers in Amsterdam where he is currently working this week for an American agency called 72andSunny. This has been a two year project and we are delighted to see that it has passed its initial target financially, which means it will definitely be published. We are proud of him in so many ways. He and I have climbed and skied together and run the London Marathon together. He’s a ‘chip off the old block’ as we say over here in the UK.

      Liked by 1 person

  2. mark says:

    Congratulations to Richard on reaching his funding goal!


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