In past decades, development sites were simply fenced off. Then they became surrounded by hoardings – made up of plywood panels secured to posts. The wood was left bare or painted white. The protection of the site was purely utilitarian, more often than not the hoarding itself was more of an eyesore.
In recent years things have changed dramatically. Modern hoardings now have plastic finishes, they are smart in appearance and increasingly they are being used as canvases for information, advertising, and even community involvement.
One of the cleverest ideas was evident on the hoarding surrounding the old Middlesex Hospital site – now Fitzroy Square – in London’s West End. Children’s art from the local primary school filled one long side of the site in an excellent display demonstrating community involvement. Click here to see my post showing images from that display.
While in Islington recently, I walked down City Road and passed a thirty-one storey residential development titled ‘Canaletto’. I’m not sure whether Canaletto the Venetian painter would be happy to find his name associated with a modern building, but that is by the way. What caught my eye was the imaginative hoarding on which had been printed a series of computer-generated images advertising the finished product. These images were presented as if they were framed prints that had been wrapped for presentation and the wrapping then torn away to reveal the content.
That’s enough of me rambling on – see for yourself in the image below. The cleverness is the way that the hoarding has a 3D appearance to it, although I can assure you it is strictly 2D.